We reached millions of young citizens on facebook, twitter and on the ground. The voting percentage increased by 12% in Mumbai because of the campaign. There was an increase in voter turnout
throughout the state.

Under the umbrella of Maharashtra State Election Commission, the Mahavoter project spearheaded by the Litmus Test Project (LTP) team was an innovative collaboration between Operation Black Dot, Facebook, Twitter, Gupshup, KraftPixel, Phantom Films, AIB, Cordiform, IMPED, Mindstorm, Teen Bandar, Yellow Umbrella, Mumbai University and other partners. Its main objective was to improve voter awareness and improve voters turnout for the local body Elections in 2017. We spread the message of why and how to vote via a website, chatbot, social media and on-ground activities. We reached millions of young citizens on facebook, twitter and on the ground. The voting percentage increased by 12% in Mumbai because of the campaign. 

Read more: Mahavoter.in